We asked, you answered: how the creative industry really feels about AI

Over the past month, we put a few simple questions to our LinkedIn community about AI at work. Nothing complicated. Just an honest look at how people are actually using it, and how they feel about it.

The answers weren't surprising. But they were telling.

Nearly everyone's using it, and most think it helps

More than half of people said they use AI every day (52%), and another quarter reach for it a few times a week. Only a small handful said they never touch it.

When we asked whether AI had improved their productivity, almost three quarters said yes. Thirty-three percent said significantly, thirty-nine percent said somewhat. In the space of a couple of years, AI has quietly become another tool in the working day, sitting alongside the inbox and the calendar.

So far, so expected.

What people are worried about has changed

The most interesting answer wasn't about how much people use AI. It was about what's on their mind when they do.

When we asked about their biggest concern, accuracy came out on top by a distance. Fifty-six percent named it, well ahead of skills and training (22%), data security (11%), and over-reliance (11%).

To me, that says something bigger about where the conversation has landed.

A year ago, the question was whether AI would take people's jobs. Now it's whether we can trust what it gives us. That's a healthier place to be. It means people have stopped treating AI as a threat and started treating it as a tool, one that needs checking, judgement, and a person keeping an eye on it.

We're seeing the same shift in recruitment

Very few clients come to us asking for "AI experts". What they actually want is people who can use AI to work smarter, while still bringing creativity, critical thinking, and sound judgement to the table.

The tool is easy to learn. Knowing when to trust it, and when to push back, is the harder and more valuable skill.

Most businesses are still finding their feet

One answer summed up the moment nicely. Sixty percent of people said their organisation encourages AI in some areas, but not a single person said it was fully embedded across the business.

That feels about right. Most companies can see the opportunity. They're still working out how to take it responsibly, without cutting corners on quality or trust.

For me, that's exactly where the opportunity sits.

The people who'll stand out aren't the ones using AI the most

They'll be the ones who know when to use it, when to leave it alone, and how to pair it with the things technology still can't do.

AI can make you faster. But curiosity, empathy, original thinking, and strong relationships are still what make the real difference. I don't see those becoming less valuable. If anything, they're becoming the whole point.