Welcome to our space for industry insight — what we're seeing, hearing, and thinking.
We spend our days in conversation with market leaders, designers, and creatives across London's design scene. It gives us a real-time, front-row view of what's actually shaping the industry.
Hiring trends, salary shifts, career guidance, and the chatter that doesn't always make it into the headlines — we unpack it all here.
Grab a cuppa and explore.
We asked, you answered: how the creative industry really feels about AI
Over half of the people we asked use AI every day. What surprised us wasn't how many. It was what they're worried about.
Creative Industry Trends 2025: What's Shaping London's Design Market.
The UK's creative sector has grown 9% since 2020, far outpacing the broader economy. London hosts nearly 30% of design jobs, and demand for creative talent is only accelerating. Here's what's shaping the industry in 2025 and what it means for your career or your next hire.