Welcome to our space for industry insight — what we're seeing, hearing, and thinking.
We spend our days in conversation with market leaders, designers, and creatives across London's design scene. It gives us a real-time, front-row view of what's actually shaping the industry.
Hiring trends, salary shifts, career guidance, and the chatter that doesn't always make it into the headlines — we unpack it all here.
Grab a cuppa and explore.
We asked, you answered: how the creative industry really feels about AI
Over half of the people we asked use AI every day. What surprised us wasn't how many. It was what they're worried about.
Hybrid Working Isn't Broken. Your Model Is.
Flexibility still matters, but the studios winning on talent are the ones who know how to use it with intention.
Our 2025 Salary Report Is Here.
Our 2025 Salary and Sentiment Report is live. Creative roles are back in demand, salaries have lifted across the board, and flexibility has become non-negotiable. Here's what's changed since 2024.
Creative Industry Trends 2025: What's Shaping London's Design Market.
The UK's creative sector has grown 9% since 2020, far outpacing the broader economy. London hosts nearly 30% of design jobs, and demand for creative talent is only accelerating. Here's what's shaping the industry in 2025 and what it means for your career or your next hire.