Welcome to our space for industry insight — what we're seeing, hearing, and thinking.

We spend our days in conversation with market leaders, designers, and creatives across London's design scene. It gives us a real-time, front-row view of what's actually shaping the industry.

Hiring trends, salary shifts, career guidance, and the chatter that doesn't always make it into the headlines — we unpack it all here.

Grab a cuppa and explore.

Career Advice, Recruitment Tips TwentyOne Twelve Career Advice, Recruitment Tips TwentyOne Twelve

Your CV Shouldn't Look Like a Designer's CV.

If you're a Project Manager, Studio Manager, or Account Director in the creative industry, your CV shouldn't look anything like a designer's portfolio. Here's what hiring managers actually want to see.

Here's something that might surprise you: if you're a Project Manager, Studio Manager, or Account Director in the creative industry, your CV shouldn't look anything like a designer's portfolio.

We see this all the time. Talented ops people trying to prove they "get" creativity by using bold colours, experimental layouts, or fancy typography. But here's the reality: when you're applying for an operations, project management, or account role, hiring managers want to see one thing above everything else. Organisation.

Your CV is proof that you're the person who keeps everything running while the creatives create. So let's talk about what actually works.

Start With the Basics

This sounds obvious, but you'd be amazed how many CVs land on our desk without proper contact details.

Your name, phone number, and email should be at the top. Clear and visible. If you've got an up-to-date LinkedIn profile, include that too.

No photos. Not necessary for these roles in the UK.

And please, start with your most recent role. Not the summer job you had at 16. If you're five years into your career, no one needs to know about the café shifts.

Keep It Clean and Professional

Your CV should be straightforward and easy to scan. Use a clear format with consistent headings and logical spacing.

You can use a font with a bit of personality. But keep it professional and readable. Avoid anything script-based, overly stylised, or hard to scan quickly.

Now, professional doesn't mean boring. We also don't want to see a CV that looks like you've just typed everything into a blank Word doc and called it done. That tells us you don't pay attention to detail or take pride in your work.

Your CV should feel considered. Use consistent formatting for dates and job titles. Add subtle spacing to create visual hierarchy. Use bold text strategically to highlight key achievements. Make it easy to navigate with clear section breaks.

Think of it this way: your CV should feel polished and organised, not creative or experimental. It's the difference between a well-structured project plan and a designer's portfolio. You're the former.

Hiring managers for ops, project management, and account roles want to see structure and clarity first. A bit of visual personality is fine. But readability and thoughtful presentation are non-negotiable.

Quantify Everything

This is the golden rule for anyone in operations or project management: numbers speak louder than words.

Hiring managers want to see the tangible impact you've made. Don't just list your responsibilities. Show what you achieved.

Weak:

  • Managed projects for multiple clients

  • Oversaw studio operations

  • Handled account relationships

Strong:

  • Delivered 15+ projects on time and within budget, with an average project value of £50K

  • Reduced studio overhead costs by 20% through process improvements and vendor negotiations

  • Grew account portfolio from £200K to £500K annual revenue over 18 months

Every bullet point in your experience section should answer one question: what did I achieve, and what was the impact?

Use specific metrics wherever you can:

  • Budget sizes you've managed

  • Number of projects delivered

  • Team sizes you've led or coordinated

  • Revenue growth you've driven

  • Cost savings you've implemented

  • Client retention rates

  • Efficiency improvements

  • Square footage delivered (for fitout PMs)

  • Projects completed under programme (for delivery managers)

Highlight Your Tools and Systems

Creative studios, design agencies, and architecture firms run on specific tools. Make sure yours are clearly listed and easy to find.

  • For Project Managers (Creative Projects): Asana, Monday, Trello, Jira, Microsoft Project, Slack, Microsoft Teams, Google Workspace, time tracking tools like Harvest or Toggl.

  • For Project Managers (Fitout & Delivery): Procore, PlanGrid, Buildertrend, Primavera, MS Project, BIM 360, Aconex, CAD coordination experience, RIBA stages you've managed.

  • For Studio/Operations Managers: Float, Forecast, Resource Guru, Xero, QuickBooks, FreeAgent, HR systems, facilities management platforms.

  • For Account Directors/Managers: HubSpot, Salesforce, Pipedrive, Proposify, PandaDoc, client reporting tools.

Don't rank yourself with bar charts or percentages. Just list them clearly. Your experience section will show how proficient you are.

Emphasise Leadership and Stakeholder Management

These roles are all about people. Managing teams, coordinating between departments, handling client expectations, keeping everyone aligned.

Hiring managers want to see evidence of:

  • Team leadership: How many people have you managed or coordinated? What were the results?

  • Client relationships: How have you maintained or grown accounts? What's your retention rate?

  • Cross-functional collaboration: How have you worked between creative, finance, and client services teams?

  • Problem-solving: What challenges have you navigated? What was the outcome?

Be specific. Instead of saying "excellent communication skills," show it: "Led weekly client review meetings for 8 key accounts, resulting in 95% client satisfaction scores and 100% retention."

Show Your Understanding of the Creative Process

Even though you're not a designer, you work in the creative industry. Your CV should demonstrate that you understand how creative studios and architecture practices operate.

For Project Managers (Creative Projects): Mention experience managing creative projects like branding, web design, campaigns, or environments. Reference design stages you've worked with: concept, design development, production. Show you understand creative timelines and resourcing.

For Project Managers (Fitout & Delivery): Detail project types and scales you've managed: commercial, residential, hospitality, retail. Mention RIBA stages, construction phases, or delivery milestones. Show experience coordinating between design teams, contractors, and clients. Demonstrate understanding of budget management through construction.

For Studio/Operations Managers: Highlight operational improvements that supported creative output. Show how you've balanced creative freedom with commercial reality. Demonstrate understanding of studio workflows and capacity planning.

For Account Directors/Managers: Emphasise sector experience: hospitality, residential, retail, FMCG, property development. Show how you've translated client briefs into actionable creative projects. Demonstrate your ability to manage expectations on both sides.

Tailor It to Each Role

Never send the same generic CV to every job. Read the job description carefully and adjust your CV to highlight the most relevant experience.

If they're looking for someone with agency experience, lead with that. If they need someone who's managed large teams, make that prominent. If budget management is a key requirement, quantify the budgets you've overseen. If they want fitout experience, emphasise your construction project management.

The hiring manager should be able to see within 10 seconds that you're a strong fit for this specific role.

Keep It Concise

Junior to mid-level: one page.
Senior to leadership: two pages maximum.

Your most recent role should have the most detail. As you go back in time, keep descriptions shorter and focus only on what's relevant to the role you're applying for.

If you're padding your CV to fill space, cut it. Quality over quantity, always.

Don't Leave Unexplained Gaps

If you've taken time out for any reason (travel, family, health, freelancing, career change), acknowledge it briefly. An unexplained gap looks worse than the actual reason.

Keep it short and honest. You don't need to over-explain, but transparency matters.

Proofread Relentlessly

Typos and grammatical errors are particularly damaging for operations roles. You're meant to be organised, detail-oriented, and on top of things. A sloppy CV suggests otherwise.

Proofread it yourself, then ask someone else to read it. Use Grammarly if you need to. Just make absolutely certain it's spotless before you hit send.

Include Relevant Certifications

If you have project management or business qualifications, include them. They add credibility and show you're committed to your profession.

Examples: PMP, PRINCE2, Agile/Scrum certifications, APM, Six Sigma, RICS (for construction/property PMs), or any relevant business or operations management qualifications.

Place these prominently in your education section or create a separate "Certifications" section if you have several.

The Bottom Line

Your CV needs to show three things clearly:

  1. You can manage complexity (projects, teams, budgets, stakeholders)

  2. You deliver results (on time, within budget, to a high standard)

  3. You understand how creative businesses work and how to make them run smoothly

Make it clean, make it professional, make it quantifiable. Show them you're the person who keeps the engine running while everyone else creates brilliant work.

If you're not getting responses and you're wondering whether your CV is holding you back, we're always happy to take a look. Sometimes it's just one or two tweaks that make all the difference.

Need a second pair of eyes on your CV? Want to make sure it's actually working for you? Get in touch. We'd love to help.

Read More
Career Advice, Recruitment Tips TwentyOne Twelve Career Advice, Recruitment Tips TwentyOne Twelve

How to Prepare for an Interview at a Creative Studio.

You got the interview. That's worth a moment. But creative studios evaluate candidates differently. Your preparation matters just as much as your portfolio. Here's what actually counts.

You got the interview. That's worth a moment.

But here's the thing: creative studios don't evaluate candidates the way corporate environments do. The preparation you do beforehand matters just as much as your portfolio. Sometimes more. And the studios worth working for? They notice whether you've put in the work.

We've supported hundreds of candidates through this process over the years and heard feedback from Creative Directors and hiring managers across London's design scene. Here's what actually makes a difference.

Do the Research

Most candidates glance at a website and call it done. Studios can tell. They know the difference between someone who's genuinely engaged with their work and someone who skimmed the homepage on the tube that morning.

Start with their portfolio. If it's an interior design practice, look at how they handle residential versus hospitality. Notice the materials, the spatial flow, whether they lean minimal or layered. For architecture, pay attention to how they navigate planning, their relationship with site and context. At a branding agency, think about strategy. Do they lead with visual identity or positioning?

Then go further. Look for press coverage, awards, team activities or projects they share on Instagram, recent hires on LinkedIn. Check their social to see how they present their culture. If they've written anything or spoken at events, read it.

You're not doing this to recite facts in the room. You're doing it to understand whether the way they work aligns with the way you work. And to be able to say, honestly, why their work resonates.

Know Who You're Meeting

Find out who's interviewing you and look them up. Not to gather ammunition. Just to calibrate the conversation.

A Creative Director wants to understand your thinking, your influences, how you approach a brief. A Studio Manager cares about deadlines, collaboration, how you handle competing priorities. An HR lead will focus on culture, motivations, how you work with others.

Knowing who's in the room helps you bring the right examples. It shapes the conversation before you even walk in.

The Small Things That Aren't Small

Arriving flustered undermines everything that follows. Plan your route. Add fifteen minutes. If you're early, find a coffee shop, settle yourself, review your notes. Walk in composed.

Punctuality matters in creative industries. Studios run on tight timelines. Showing up late, even once, raises questions about reliability. Don't let that be you.

Dress for the Environment

Creative studios aren't corporate, so a formal suit can feel off. But too casual undermines your credibility.

If in doubt, smart-casual is the answer. Intentional, put-together, context-appropriate. Check their website and social for cues. A luxury interiors practice expects something different from a young agency with a relaxed studio culture.

For creative roles, your appearance says something about your visual sensibility. For operational roles, it signals you can read a room. Either way, aim for clean, considered, confident.

Connect Your Experience to the Role

Re-read the job description before you go in. Identify the skills and attributes they've emphasised. Then map your background against them.

If you're going for a creative role, be ready to talk about process, not just output. How you interpret a brief. How you develop concepts. How you handle feedback. Interior designers should be prepared to discuss material choices and spatial decisions. Architects should expect questions about planning, contractors, RIBA stages. Brand designers need to speak to strategy alongside execution.

For operational roles, you probably don't have a portfolio in the traditional sense. That's fine. Prepare concrete examples instead. How you've managed complex timelines. Handled difficult client situations. Improved processes. Supported creative teams to do their best work. Be specific about tools, scale, outcomes.

Be Clear About Why This Studio

"Why do you want to work here?" is one of the most common interview questions. It's also one of the most poorly answered.

Vague things about liking the work or wanting to grow don't land. Before you go in, think genuinely about what draws you to this particular place. Is it their approach to a certain project type? The clients? Their reputation for craft? The scale? The culture?

Be honest and specific. If you struggle to articulate it, that's worth sitting with. Some candidates exit interviews quickly because they can't explain why they want to be there.

Prepare Your Materials

If you're in a creative role, your portfolio is the centrepiece. Make sure everything is downloaded, your device is charged, navigation is smooth. Don't rely on WiFi. Have a backup on your phone or a printed book.

Physical materials still land well. For interior designers and architects, printed samples or material boards can be powerful. They let interviewers engage with your work tangibly and show your attention to finish.

Edit ruthlessly. Six to eight strong projects tells a better story than fifteen mediocre ones. Lead with work that's relevant to what the studio does.

For operational roles, bring a clean CV. Consider a one-page summary of key projects with scope, team size, budget, outcomes. If you've built processes or systems that improved things, be ready to talk about them.

Prepare Questions to Ask Them

Creative interviews probe beyond technical capability. Expect questions about collaboration, handling critique, managing ambiguity, working under pressure. Have stories ready.

But also prepare questions to ask them. Silence when you're invited to ask something comes across as disinterest. Ask about current projects, team structure, how work gets briefed and reviewed, what success looks like in the role.

Show genuine curiosity about how things actually work.

Why This Matters

Studios evaluate candidates holistically. Your work might be excellent. But if you arrive unprepared, can't explain why you want to be there, or seem disconnected from how the place operates, it raises doubts.

Preparation isn't about impressing people. It's about respecting the opportunity and giving yourself the best chance to show who you actually are.

Read More